1. To be a ready reference for Information on all Artists of the Indian Subcontinent across regions and languages for those looking for exposure to the valuable legacy left behind by our artists.
2. To make available the work of these artists for discussion, information, entertainment and enjoyment of all individuals interested in them.
3. To bring back focus to artists whose body of work is remembered lesser due to passage of time or other reasons
4. Provide articles, songs and videos related to artists of all hues including but not limited to Singers, Composers, Lyricists, Actors, Actresses, Poets, Directors and Writers. The target languages whose artists we'd like to cover shall be including but not limited to Hindi, Urdu, Punjabi, Bengali, Gujrati, Marathi, Tamil, Telugu, Kannada and Malayalam.
5. To attract artist lovers to help meet the above goals by contributing relevant material.